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Eurobrands has set out to become the leading independent manufacturer and distributor of alternatives to traditional tobacco products.
As smoking is generally on decline and people are more concerned about their health, a market for alternatives to traditional tobacco products has opened up.
There is a correlation between the market for tobacco products and the market for non-tobacco products. The non-tobacco products market is offering alternatives for users of conventional tobacco products.
Former smokers have looked for other tobacco formats such as chewing tobacco and snus (also known as pouched tobacco) and the number of users who are looking for nicotine- and tobacco free alternatives has increased.
By creating a niche alternative for these users, we have a strong audience and a repeat business.